Before Fohm, Jerry worked in marketing with brands that are probably in your bathroom right now. He noticed the rise of a new product category on store shelves — flushable wipes — but knew the marketing claim of "flushable" wasn't exactly accurate and that many brands were using questionable ingredients.

So we started thinking about what an entirely new product would look like. We did a lot of research and a lot of testing (we’ll leave the visualizing to you), and we ended up with a touchless system designed to be good for your bum, your pipes, and our planet.